Khady's is a self-initiated identity for an imagined Nigerian fast-food brand serving quick meals and take-outs made with Nigerian ingredients: burgers, fries, sandwiches, drinks and local specials.
The identity is a flexible system built around a fun personality. The logo is set in a handmade retro script that evokes the brand's natural, organic and carefree spirit.
The colour palette and a fun set of illustrations tap into the nostalgia of homemade meals. The system was explored across packaging, apparel, signage and digital platforms.
