Paper & Layer, brand strategy and identity design studio in Abuja, Nigeria. We bring clarity to what ambitious businesses stand for, give that meaning a distinctive identity and equip them with a brand system to express it consistently.

Capabilities

Brand Strategy
Working out what your business stands for, who it is for and what makes it different, before anything is designed.
- Purpose
- Values
- Personality
- Positioning
- Messaging
Brand Identity
The look and feel people recognise you by: your logo, colours, typefaces and the way you speak.
- Logo
- Colour
- Typography
- Imagery style
- Tone of voice
- Guidelines
Full Brand Activation
Carrying your brand into the things you use every day, like social posts, presentations and adverts.
- Campaign visuals
- Social graphics
- Presentations
- Templates
Web Design & Development
A website that explains what you do clearly, works on any phone, and that you can update yourself.
- Sitemap
- Design for desktop and mobile
- Development
- Content management
- Launch
Motion Design
Bringing your brand to life on screen: an animated logo, moving text and short clips for social media and the web.
- Logo animation
- Moving type
- Social and web motion
Print & Packaging
Everything people can hold: packaging, labels, brochures and business stationery, prepared for the printer.
- Packaging
- Labels
- Brochures
- Stationery
- Print-ready artwork

Term

Brand system: noun · /brand ˈsɪstəm/; The rules that let a brand look and sound like itself everywhere, without the designer in the room.