Crafted with passion, worn with pride.
Modari is an Afrocentric streetwear brand from Nigeria that fuses heritage with street style. The name means "I lead" in Yoruba, and the brand grew out of the energy of Nigerian youth. Its aim is to become a household name and a globally recognised fashion brand, setting trends and inspiring creativity in Nigeria, across Africa and beyond, while celebrating Africa's cultural heritage.
The identity aims to be timeless, simple and elegant in an Afrocentric way. The logo combines the brand name, an abstract letter M and a star. The star was chosen for what stars have long stood for: guidance, hope, inspiration and aspiration. Here it signals optimism and gives the brand a sense of purpose and direction.
The palette is red, black and white, with Sky Blue as the secondary colour. Red stands for passion and bold creativity. Black stands for sophistication and timelessness, and for the blend of tradition and contemporary style. White stands for purity, honesty and a fresh perspective. Sky Blue adds serenity and openness, reflecting the brand's versatility and inclusivity.
